Branding Bottlenecks

Developed a reimagined packaging design for a market product in the form of a bottle or jar, ensuring alignment with the company’s brand ethos. The project centered on redesigning the packaging while retaining key graphical elements such as labels. A thorough design process was employed, utilizing research and tools like mind-mapping, moodboarding, storyboarding, and sketching to conceptualize the ideas. For presentation purposes, company-specific details were removed. This project reinforced skills in packaging design, graphic customization, CAD modeling, product visualization, as well as brand research and understanding, market research, product research and brand strategy.